BRAND PARTNERSHIP
The Monster Library×Meta
A holiday season of characters.
Sixty pieces of holiday character content across October, November and December, supporting the launch of Meta’s creator app.
October · November · December
60
Pieces of content
Oct to Dec
Holiday season
1
App launch
The challenge
A launch window demands a lot of content, fast, without losing quality or a consistent look.
The opportunity
A character-first style let every piece feel connected while covering many features and moments.
Our creative approach
We built a repeatable production pipeline and delivered 60 pieces of cozy, seasonal character content through the holidays.
Production scope
- Creative concepts
- Animated production at volume
- Platform-specific deliverables
Final deliverables
- 60 pieces of launch content
- Delivered October through December