BRAND PARTNERSHIP
The Monster Library×OpenArt
From a singing monster to Times Square.
A character-led promo campaign for the OpenArt Music Video Awards, taking the Monster Friends from social feeds to a Times Square billboard.
500K
Promo film plays
1,000
Stickers sent to fans
The challenge
Invite creators to the Music Video Awards with a story people would stop to watch.
The opportunity
A singing Monster Friend could bring personality to the awards campaign on social media and at billboard scale.
Our creative approach
We made a promo film starring the Monster Friends and extended the celebration with 1,000 stickers sent to fans.
Production scope
- Character-led campaign storytelling
- Promo film production
- Fan campaign
Final deliverables
- Music Video Awards promo film
- 1,000 fan stickers
Audience
The promo film reached 500K plays. The campaign also featured our characters on a Times Square billboard. The cover is a creative billboard presentation of the actual promo, not a photograph of the installation.