From a singer’s character idea to a world fans can follow.
A character collaboration with K-pop artist SORN, bringing her Chonnasaurus idea to life for social media.
Audience figures from supplied October 2026 screenshots
Character account followers
SORN Instagram followers
Character merchandise
The challenge
Bring an artist’s existing character idea into social stories while keeping the personality and visual identity recognizable.
The opportunity
Chonnasaurus gives fans another way to connect with SORN: a character with its own everyday moments, stories and social presence.
Our creative approach
We worked with SORN’s character idea to bring Chonnasaurus to life for social media, keeping the mint-green dinosaur and its expressive personality at the heart of the content.
Production scope
- Existing character development
- Character-led social storytelling
- Social media creative production
Final deliverables
- Chonnasaurus social content
- A recognizable character brought to life
Audience
The supplied screenshots show 11.4K followers on @chonnasaurus and 1.3M on SORN’s Instagram. Chonnasaurus also exists as a plush toy. These are account snapshots, not a claim of followers gained through our work or of plush manufacturing by our studio.